GOOEY COOKIES
Branding and Package Design
Gooey is a conceptual cookie branding and package design project built around the idea of warm, melted-center cookies and playful dessert visuals. The branding combines custom display typography, dripping chocolate-inspired graphics, and modern bakery-inspired visuals to create an identity that feels both playful and indulgent. The project includes packaging, promotional graphics, and product visuals designed to capture the comforting and crave-worthy feeling of freshly baked cookies.
SPECS
CLIENT: Gooey
CATEGORY: Branding / Package Design
YEAR: 2025
TOOLS: Illustrator, Photoshop, AfterEffects
DIRECTION: Warm / Indulgent
TECHNICALS
TYPOGRAPHY
CUSTOM DISPLAY FONT - GOOEY
COLOR
#2A160D
#5A2E16
#C97A3D
#D9B38C
CONCEPT WORK