GOOEY COOKIES

Branding and Package Design

Gooey is a conceptual cookie branding and package design project built around the idea of warm, melted-center cookies and playful dessert visuals. The branding combines custom display typography, dripping chocolate-inspired graphics, and modern bakery-inspired visuals to create an identity that feels both playful and indulgent. The project includes packaging, promotional graphics, and product visuals designed to capture the comforting and crave-worthy feeling of freshly baked cookies.

SPECS

CLIENT: Gooey
CATEGORY: Branding / Package Design
YEAR: 2025
TOOLS: Illustrator, Photoshop, AfterEffects
DIRECTION: Warm / Indulgent

TECHNICALS

TYPOGRAPHY

CUSTOM DISPLAY FONT - GOOEY

Aa Typography

COLOR

#2A160D
#5A2E16
#C97A3D
#D9B38C

CONCEPT WORK