PROMOTIONAL & DIGITAL ASSETS
This section presents Gooey’s social media, promotional, and campaign visuals, focusing on how the brand’s chocolate-inspired color palette and indulgent personality translate across digital platforms. These assets create a recognizable dessert brand presence, drawing from the bold, polished look of modern bakery and cookie brands.
Packaging & Experience
This section highlights the consistency of Gooey’s colors, patterns, and visual style across multiple packaging pieces and brand touchpoints.
REAL WORLD BRAND APPLICATIONS
This section showcases Gooey’s real world customer touchpoints, including environmental design, merchandise, print materials, and miscellaneous branded items. Storefront graphics, signage, apparel, loyalty cards, bags, stickers, and other physical applications demonstrate how the Gooey identity extends beyond packaging and digital promotion.
GOOEY COOKIES
BRANDING & PACKAGE DESIGN
Gooey is a conceptual cookie branding and package design project built around the idea of warm, melted-center cookies and playful dessert visuals. The branding combines custom display typography, dripping chocolate-inspired graphics, and modern bakery-inspired visuals.
CONCEPT WORK
