PROJECT OVERVIEW
BRANDING / 3D / MOTION
Sonix is a conceptual gaming-peripherals brand exploring how next-generation hardware can look, move, and communicate. The project combines a clean technology-driven identity with custom product design, 3D visualization, animation, campaign assets, and a scalable retail system for headsets, keyboards, mice, and supporting accessories.
BRAND IDENTITY
LOGO SYSTEM
Rounded geometry, a controlled red accent, and a distinctive X give Sonix a recognizable identity without relying on excessive gaming clichés.
The primary logo is designed to work across product shells, packaging, screen graphics, social assets, and retail displays. Supporting linework and modular X-based graphics extend the system into motion and interface-inspired layouts.
TYPOGRAPHY
DISPLAY + SUPPORTING TYPE
BRAND DISPLAY
SONIX
Used for brand statements, launch graphics, product names, interface titles, retail signage, and campaign headlines.
SUPPORTING TYPE
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Used for specifications, technical callouts, product details, captions, feature lists, and supporting digital communication.
DESIGN LANGUAGE
COLOR + INTERFACE SYSTEM
The visual system uses a restrained palette so product form, material finish, and lighting remain the focus. Red functions as a signal color, white creates clarity, gray supports technical information, and near-black gives the system its premium foundation.
#FF1010
#050505
#F4F4F4
#A8A8A8
Repeating horizontal lines create motion, interface structure, and technical separation.
The custom X geometry becomes a crop, divider, frame, and transition shape.
Small red panels direct attention to features, specifications, and product highlights.
PRODUCT SYSTEM
HARDWARE DESIGN LANGUAGE
Clean shells and measured panel breaks keep the hardware futuristic without becoming visually noisy.
Matte surfaces, soft cushions, dark plastics, and restrained emissive accents create hierarchy.
Shared curves, line details, and red signal elements connect the full peripheral line.
3D VISUALIZATION
MODELING + MATERIALS + MOTION
03 / COLOR + MATERIAL
CAMPAIGN SYSTEM
DIGITAL LAUNCH ASSETS
Campaign layouts combine large product crops, high-contrast typography, technical framing, signal-red callouts, and modular interface graphics. The system adapts across website heroes, social posts, advertisements, and feature announcements.
RETAIL EXPERIENCE
DISPLAY + PACKAGING APPLICATIONS
SHELF DISPLAY
HANGING PRODUCT CARD
PRODUCT STAND
RETAIL SIGNAGE
RETAIL ENVIRONMENT