01 / TRAVEL FORMAT
15 mL / 0.5 FL. OZ.
A compact travel format designed to preserve the sculpted character of the Verdant bottle at a smaller scale while remaining portable and visually consistent with the larger formats.
PROJECT OVERVIEW
Verdant is a conceptual men’s fragrance packaging case study focused on a coordinated bottle and folding-carton system across three sizes: 15 mL, 100 mL, and 200 mL. The project explores bottle form, carton measurements, production dielines, material selection, print finishes, and retail presentation for Cedar Veil, Rainwater, and Forest Nocturne.
BOTTLE COLLECTION
Verdant uses one coordinated bottle language across 15 mL, 100 mL, and 200 mL formats. Each size preserves the same faceted silhouette, material character, and visual identity while adjusting proportion, scale, and presence for travel, standard, and large-format use.
01 / TRAVEL FORMAT
A compact travel format designed to preserve the sculpted character of the Verdant bottle at a smaller scale while remaining portable and visually consistent with the larger formats.
02 / STANDARD FORMAT
The primary retail format balances shelf presence, proportion, and everyday usability. It establishes the central bottle scale from which the smaller and larger formats are adapted.
03 / LARGE FORMAT
The largest format emphasizes the sculptural bottle form and creates a stronger visual presence. Its wider proportions give the faceted glass more room to reflect light, color, and environmental detail.
PACKAGING SYSTEM
THREE FRAGRANCE VARIATIONS
Bottle and carton are presented together as one retail object, allowing each fragrance to develop its own mood without breaking the consistency of the larger Verdant collection.
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THREE FORMATS / ONE SYSTEM
The packaging scales with the 15 mL, 100 mL, and 200 mL bottles, maintaining consistent artwork hierarchy while changing carton height, width, depth, and internal clearance around each format.
DIELINE & PRODUCTION
The carton system is documented through structural dielines, production guides, material specifications, and finishing details across multiple bottle sizes.
Separate cut and crease guides with 3 mm bleed and a 4 mm safe area prepared around the production artwork.
Premium SBS paperboard with a soft-touch matte surface, metallic accents, and selective spot-gloss details.
PRODUCT VISUALIZATION
Final promotional imagery brings the collection together through bottle designs, carton views, promotional compositions, and campaign-focused product renders. Each visual highlights form, material, and finish.