01

PROJECT OVERVIEW

BRANDING & PACKAGE DESIGN

A FIRE-FORGED IDENTITY BUILT AROUND SMOKE, HEAT, AND FLAVOR.

Emberhorn is a conceptual barbecue sauce brand built around smoky bourbon flavor, subtle heat, and open-flame cooking. The identity combines a horned fire emblem, distressed display typography, dark packaging, and dimensional product visualization to create a bold modern-rustic brand system.

CLIENT
EMBERHORN
CATEGORY
BRANDING / PACKAGE
YEAR
2025
TOOLS
ILLUSTRATOR / PHOTOSHOP / BLENDER
DIRECTION
SMOKY / RUSTIC / INTENSE
02

BRAND IDENTITY

LOGO SYSTEM

A MARK BUILT TO FEEL BOLD, RITUALISTIC, AND FORGED BY FIRE.

Emberhorn primary logo

A horned skull, rising flames, and distressed details create a symbol of smoke, strength, and controlled heat.

The primary lockup establishes the full personality of Emberhorn. A simplified bull icon supports smaller applications such as bottle caps, labels, social icons, stamps, and secondary package details.

Emberhorn full wordmark and emblem
PRIMARY LOCKUP
Emberhorn bull icon
BULL ICON
03

TYPOGRAPHY

DISPLAY + SUPPORTING TYPE

RUGGED IN THE HEADLINES. DIRECT AND FUNCTIONAL EVERYWHERE ELSE.

01

CUSTOM DISPLAY

EMBERHORN DISPLAY

Emberhorn custom display alphabet

Used for the logo, product names, flavor callouts, warnings, and high-impact campaign statements.

02

SUPPORTING TYPE

FUTURA BOLD

Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789

HEADLINES PACKAGE INFO CAMPAIGN COPY

Used for clear supporting information, product specifications, ingredient callouts, captions, and structured layouts.

04

COLOR SYSTEM

FIRE-INSPIRED PALETTE

CHARCOAL, EMBER RED, OPEN-FLAME ORANGE, AND SMOKED GOLD.

Near-black provides the premium foundation. Red and orange create heat and urgency, while the smoked gold introduces warmth and separates supporting information from the core mark.

01

CHARCOAL

#0F0F0F

RGB 15 / 15 / 15

02

EMBER RED

#8B1E1E

RGB 139 / 30 / 30

03

FLAME ORANGE

#FF5A1F

RGB 255 / 90 / 31

04

SMOKED GOLD

#E0A106

RGB 224 / 161 / 6

05

PRODUCT SYSTEM

THE EMBERHORN BOTTLE

A FULLY MODELED PRODUCT BUILT FOR A SHELF-READY PRESENTATION.

Emberhorn bottle campaign render Emberhorn bottle material view
Front view of the Emberhorn bottle Front bottle material view
Emberhorn bottle on a red display table Table render material view
Emberhorn sauce drip render Sauce drip material view
06

PACKAGE SYSTEM

PACKAGING & STORYTELLING

A DARK PACKAGE SYSTEM THAT BUILDS THE WORLD AROUND THE BOTTLE.

Emberhorn packaging and bottle presentation Packaging material view
Open Emberhorn package Open package material view
Emberhorn package mockups Package mockup material view
Emberhorn lightbox package Lightbox package material view
Emberhorn packaging detail Packaging detail material view
07

FLAVOR EXPANSION

UPCOMING FLAVORS

A FLEXIBLE SYSTEM DESIGNED TO EXPAND ACROSS NEW HEAT LEVELS.

Upcoming Emberhorn flavor concept Upcoming flavor material view
Second upcoming Emberhorn flavor Second flavor material view
Third upcoming Emberhorn flavor Third flavor material view
Emberhorn flavor system detail Flavor system detail material view
Emberhorn future release concept Future release material view
08

CONCEPT WORK

EXPLORATION & DEVELOPMENT

THE SKETCHES, LABEL STUDIES, STRUCTURES, AND TEXTURES BEHIND THE SYSTEM.

Open package concept Emberhorn package concept Box structure concept Emberhorn label development Flaming bull logo study Bull emblem sketch Flat package details Pepper color study Emberhorn grain texture
Emberhorn packaging wireframe